Lesugiatelier

website

concept

Lesugiatelier need a new website to express their aesthetics of rebellion and improve the shopping experience for their customer. I were assigned to construct initial design & concept for Lesugiatelier’s new journey as an experimental contemporary fashion brand.

INFO

client

OFOTD

WORKScope

Website concept E-commerce

Time span

Jul - Sept, 2023

Commitment

Initial design, Concept

Couldn’t finish the project without:

OFOTD TEAM UX Designer: Sojeong Kang Developer: Hyunwook Kim

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The concept

Lesugiatelier bold character need a digital marketplace to emphasize on their statement while offering an easy and smooth shopping experience. I worked at the initial stage of the process, proposing different concept for the brand's presence. After confirmation and adjustment, the final design was finalized by OFOTD team.

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