Futurera

digital

presence

Futurera need a new branding to represent their vision in constructing a strong union among creators to create an industrial structure through the imagination of the next 100 years.

INFO

client

OSCAR FUTURERA

WORKScope

Art Direction, Website, Branding

Time span

March - April, 2023

Commitment

Concept & Design. Support develop team.

Couldn’t finish the project without:

Developer: Hyunwook Kim

visit live website

The Identity

Draw inspiration from the core value of the company - Strong Union and the Image of the sun (Future+Ra = Future’s Sun), I form a logo mark embodied the brand value into a bold and trusted statement. The logo mark not just a promise to a future but also an exhibit of a sustainable systems.

The color palette were drawn from the original branding, with a adjustment on the hue and saturation. With this new look, Futurera remain royal with their trustworthy value but bring a fresher soul to the audience.

Landing Page

When designed the landing page for Futurera, I vision a museum of Futurera’s empire artifact. An introduction to the visitor about a new era awaiting. The website was designed with information pop-up interaction allows the audience to grab the information easily.

A mark of FUTURERA’s genesis. A concrete pieces exist beyond the matter of time.

A symbol of connection with endless joint creating a strong web systems.

A crystal storage the marks of FUTURERA on its journey

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