A rebelious Experience
Lesugiatelier
Lesugiatelier
(About)
(About)
Lesugiatelier is a bold fashion brand express their identity through haute couture garment. The brand need a website that can express their aesthetics of rebellion.
Lesugiatelier is a bold fashion brand express their identity through haute couture garment. The brand need a website that can express their aesthetics of rebellion.
(concept)
(concept)
Lesugiatelier's bold character need a digital marketplace to emphasize their statement while offering an easy and smooth shopping experience.
Lesugiatelier's bold character need a digital marketplace to emphasize their statement while offering an easy and smooth shopping experience.
fig.01
Early concept of the homepage. This was later cross out to the current version, which will be easier to maintain with new collection update.
Early concept of the homepage. This was later cross out to the current version, which will be easier to maintain with new collection update.
fig.02
Marketplace concept.
(Shop experience)
(Shop experience)
A minimal, focused shopping experience - visual noise is stripped away, with curated matching suggestions that keep attention on the product.
A minimal, focused shopping experience - visual noise is stripped away, with curated matching suggestions that keep attention on the product.
fig.03
Product details page with supported information
Product details page with supported information
fig.04
Product details page with supported information
Product details page with supported information
(archive)
(archive)
For Lesugi, the website was never just a customer touchpoint. It was a statement. An archival section was proposed as an outlet for their rebellious identity.
For Lesugi, the website was never just a customer touchpoint. It was a statement. An archival section was proposed as an outlet for their rebellious identity.
fig.05
Lookbook early concept with click & drag interaction, encouraging viewer to explore into the archive of Lesugiatelier.
Lookbook early concept with click & drag interaction, encouraging viewer to explore into the archive of Lesugiatelier.
fig.06
A more easy-to-scan version of the archive.
A more easy-to-scan version of the archive.
fig.05
Collection archive space
Collection archive space
(Mobile)
(Mobile)
Mobile experience is given priority to deliver a seamless shopping journey without compromising the brand's tone.
Mobile experience is given priority to deliver a seamless shopping journey without compromising the brand's tone.
