Chic Social media Look
OFOTD
OFOTD
(About)
(About)
OFOTD is the bridge between fashion statements and youth culture. A balance between global fashion trends and the distinct impact of 한류 (Hallyu)
OFOTD is the bridge between fashion statements and youth culture. A balance between global fashion trends and the distinct impact of 한류 (Hallyu)
OFOTD is the bridge between fashion statements and youth culture. A balance between global fashion trends and the distinct impact of 한류 (Hallyu)
(Conttent direction)
(Conttent direction)
OFOTD is both a curator and a cultural critic - like your chic friend. This persona is the foundation for content direction and visual approach.
OFOTD is both a curator and a cultural critic - like your chic friend. This persona is the foundation for content direction and visual approach.
OFOTD is both a curator and a cultural critic - like your chic friend. This persona is the foundation for content direction and visual approach.
fig.01
Content focused on analyzing the cultural impact and keeping live updates on the current flow of the K-pop industry.
(Visual direction)
(Visual direction)
Bold typo, minimal layout and graphic frames. This is how OFOTD deliver the story.
Bold typo, minimal layout and graphic frames. This is how OFOTD deliver the story.
Bold typo, minimal layout and graphic frames. This is how OFOTD deliver the story.
fig.00
OFOTD's style guide
(series)
(series)
Beyond the aesthetic, we build series that trace the cultural references, inspirations, and influences that move the K-fashion industry forward.
Beyond the aesthetic, we build series that trace the cultural references, inspirations, and influences that move the K-fashion industry forward.
Beyond the aesthetic, we build series that trace the cultural references, inspirations, and influences that move the K-fashion industry forward.
fig.03
We gotta catch them all. (the references)
(series)
(series)
K-pop and K-artists have always inspired generations. We just carry on this legacy and bring the curated moodboard to your feed.
K-pop and K-artists have always inspired generations. We just carry on this legacy and bring the curated moodboard to your feed.
K-pop and K-artists have always inspired generations. We just carry on this legacy and bring the curated moodboard to your feed.
fig.04
Curated vibes from our biases
(collab)
(collab)
Supporting emerging talent is a pillar of OFOTD’s identity. For every brand we collaborated with, OFOTD translates their unique trait into distinct visual graphics.
Supporting emerging talent is a pillar of OFOTD’s identity. For every brand we collaborated with, OFOTD translates their unique trait into distinct visual graphics.
Supporting emerging talent is a pillar of OFOTD’s identity. For every brand we collaborated with, OFOTD translates their unique trait into distinct visual graphics.
fig.05
Spakru's launch promotion
(collab)
(collab)
We have conversation with creators to understand their vision and approach and sharing them to audiences
We have conversation with creators to understand their vision and approach and sharing them to audiences
We have conversation with creators to understand their vision and approach and sharing them to audiences
fig.06
Brand's story shared from the founder's perspective
